Conversations between guests spark Swissotel Hotels and Resorts latest video campaign

Conversations between guests spark Swissotel Hotels & Resorts latest video campaign

Swissotel Hotels & Resorts have created 5 commercial length videos for their latest online social media advertising campaign. Each ad focusses on a different feature of the hotel and is based around the many conversations had between guests during their stay at the hotels and resorts.

Created by advertising agency Saatchi & Saatchi Switzerland, the videos were distributed via social networks and internet media. The clips were originally middle of last year on Facebook, Twitter and YouTube, as well as on the Swissotel Hotels & Resorts website.

The videos are a clever way to showcase each feature of the hotel and they are beautifully shot. However the script writing and voice over does feel a little forced which means they are not as funny as they could have been. What do you think of the videos?

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